PPC - Pay Per Click Advertising

Pay-per-click advertising (PPC) is an approach that businesses use to advertise their products and services on search engine results pages, such as Google and Bing. With PPC, businesses bid on specific keywords to target a specific audience. When someone searches for that keyword the business’s ad will appear at the top of the search engine results page (SERP). If someone clicks on the ad they are directed to a landing page or website where they can learn more about the product or service being advertised.

At BrandingTouch Marketing, we

The Benefits of PPC

PPC campaigns offer many benefits for businesses, such as:

• Low cost per click - PPC campaigns have a low cost per click and offer more control over your budget. You can also set daily limits so you never spend more than you can afford.
• Targeted results - With the help of keyword targeting, you can be sure that your ads will only be seen by people who are interested in your products or services.
• Generates leads faster - You'll start seeing results from PPC campaigns almost immediately compared to other methods of online advertising which take longer to generate leads.
• Measure your results - PPC ads give you the ability to track and measure results in real-time. This allows you to make adjustments and optimize your campaigns accordingly.
• Accelerate SEO efforts- The visibility and traffic generated from PPC campaigns can help improve a business's organic search rankings over time.

There Are Many Types of PPC Advertising:

• Search Engine Advertising: This is the most well-known type of PPC advertising. Advertisers bid on keywords relevant to their business, and their ads appear as sponsored listings on search engine results pages (e.g., Google Ads, Bing Ads). When users click on these ads, the advertisers pay a fee.
• Display Advertising: Display ads are visual banner ads that appear on websites within the ad network of the platform. Advertisers can use images, text, and even multimedia elements to attract the attention of their target audience.
• Social Media Advertising: Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) offer their own PPC advertising options. Advertisers can target specific demographics, interests, behaviors, and more to reach their ideal audience with sponsored posts or ads.
• Remarketing (or Retargeting) Advertising: This technique involves showing ads to users who have previously visited your website or engaged with your content. It aims to bring back potential customers who may not have converted during their initial visit.
• Shopping Advertising: E-commerce platforms, like Google Shopping and Microsoft Advertising, allow advertisers to promote their products directly in search results. These ads typically include an image, product title, price, and other relevant details.
• Video Advertising: Platforms like YouTube offer PPC advertising options, where advertisers can display video ads before, during, or after user-selected videos. Advertisers pay when users watch or interact with their video ads.
• App Advertising: Mobile app developers can use PPC advertising to promote their apps across various platforms, such as Google Ads, Apple Search Ads, or social media platforms. The ads encourage users to download or engage with the app.
• Local Advertising: For businesses with physical locations, platforms like Google My Business and local directories offer PPC advertising options to promote their services to local customers.
• Geo Fencing:  Geo Fencing is a form of PPC advertising that allows businesses to target customers within specific geographical areas. This type of ad can be particularly useful for local businesses with brick-and-mortar locations.

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How It Works

PPC campaigns work by targeting a specific set of keywords that your customers are using to search for products or services related to yours. In order to reach the right audience, businesses use various methods of targeting, such as demographic, geographical, and contextual targeting. Demographic targeting allows businesses to target ads based on age, gender, or income level. Geographical targeting enables companies to target ads based on the user's location. Contextual targeting is used to match keywords with content-related websites. Behavioral targeting helps to reach users who have previously interacted with similar types of content or products, while in-market targeting targets users who are actively searching for a product or service that you offer. Once these keywords have been identified, the business then bids on them, setting their maximum budget per click. When someone searches for the keyword, the ad is triggered and appears at the top of the SERP or Search Engine Results Page.

Our Approach to PPC

At BrandingTouch Marketing, we understand that PPC campaigns can be complex and time-consuming to set up and manage. That’s why we offer a comprehensive service that takes care of all aspects of your campaign. We start by researching the right keywords to target, creating effective ads and landing pages, setting a budget, tracking and measuring results, and optimizing campaigns in order to ensure maximum returns on investment (ROI).  Our team of experts is dedicated to helping you get the most out of your PPC campaigns so you can focus on running your business.  Contact us today to learn more about how we can help you get the best results from your PPC campaigns.F

Frequently Asked Questions

How do I set up a successful PPC campaign?

In order to run a successful PPC campaign you need to do keyword research, create effective ads and landing pages, set a budget, track and measure results, and optimize your campaigns.

How much does a PPC campaign cost?

The cost of a PPC campaign varies depending on the platform, keywords and budget. Generally speaking, the cost per click ranges from $0.50 to over $10 depending on the competitiveness of the keyword and the industry it’s in.

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